Analysis of target audience

Because we have declared that the age rating for 'Round The Bend' is aged 15 it highlights that this film is suitable for individuals aged 15 and above. One reason why we have decided to give our film this age certificate is because this age also attracts the most customers.

This graph from the MPAA highlights that from the ages of 12-40 are the people who go to the cinema
to watch the most films. This is good as a lot of young adults from 15-40 will attend the see our film and
due to our film being suitable for ages 15+ it underlines why we have chosen this target audience.

This chart shows which gender is most likely to watch our movie. Being very close, just over
 50% of our potential audience may be women, however with approx. 49% male audience, I believe
that our film will be able to attract a larger male audience due to the male dominated film that
we have created. As our film is about the thrill and chilling storyline men are stereotyped to
watch these types of film, on the other hand women may be more likely to attend films
such as chick flicks or comedies. 

This graph accentuates the annual usage of the cinema per customer. On the left hand side
the ages 14-25 years are the most popular film category which our film age falls into and on the right
hand side in the last year, those who are aged between 14-24 watch up to 10+ new films a year. This
underlines that our audience have money to watch new films and possibly have the social
time also.