The font used for the text in this film title is very rigid and eerie due to the cracks in the writing. The cracks and creepy font highlight to the audience that aspects of the film is cracked, for example, Joseph who represents a split personality which the cracks signify to the audience. The font is also grey which makes the text stand out from the dark background allowing the audience to clearly see the title, and the white shadow underlines to the audience the thriller genre due to shadows being a key convention. The white shadow also connotes to the audience the concepts of good being related to the film also. The background on what the text in placed on is black. The black accentuates to the audience the dark genre film that this is, for example both thriller and horror film. The color black is also used to represent evil and cruel intentions which again highlights to the audience some of the key characteristics of the character within our film.
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