Friday 16 November 2012

Thriller Audience Research- Questionnaire Results

These are the results from the questionnaire that I distributed to 10 participants. The following are their responses the questions.


These are the results from the questionnaire. I will now analyse the results that are presented.

1) For this question I asked an audience which would most likely watch a thriller film. From the basis of previous audience research the questionnaire was handed out to 40% aged 12-20, 20% aged 21-19, 30% aged 30-39 and lastly only one participant, 10% who was 40-49 years of age. I decided to do this as it will give me responses from people who are of different age groups. This is good and different age groups are likely to have a more differentiated view on films providing me with a widened response throughout the questionnaire.

2) In order to ensure that the gender's were equal I ensured that I asked the same about of females as males. I did this because it will provide more unbiased results throughout the questionnaire. Even though it is more likely that a male will watch a thriller film, having a female's point of view can allow us to implement things in order to appeal to them more.

3) Based on the results that I got back, only one participant watched a thriller film daily, and three others watched it weekly,underlining that they are they are a niche thriller audience as they watch this often. However, on the other hand a further three watched a thriller film fortnightly, and three more watching it monthly which connotes that a mass audience still watches a thriller film often. Although my questionnaire was not rationed to large participants, from these respondents it is clear that thriller films are often watched.

4) From the options provided, a crime thriller was the most popular choice gaining 30% of the participants to vote for this sub-genre highlighting that this is going to be a successful sub-genre for our film. The second most popular choice was 'comedy' combined with Sci-fi which I expected as this was a mainstream choice which most people enjoy, commonly doing very well in the cinema. Action, psychological and supernatural sub-genres all had one participant voting for them highlighting that these were also successful choices which we could have based our film on. The fact that a crime thriller was the most popular makes us more confident that the audience will enjoy this film.

5) The most popular response was the film 'Taken' which our participants mentioned twice which is ideal as I have already analysed this film. Moreover, further films mentioned such as 'Domino' Rush Hour' and 'War of the worlds' which were all singularly mentioned making it difficult to analyse. From these responses we was able to interpret that Taken was the most popular as it was mentioned twice giving whereas the other films were mentioned alone. The name of films given all have different sub-genre's highlighting the connection with the previous film, for example 'Scary Movie' has a comedy sub-genre, and 'War of the Worlds' has a sci-fi sub genre. More importantly, Taken the most stated film has a crime sub-genre which is what have based our thriller sub-genre on as the participants seem to like it.

6) Based on the results of these responses thriller, comedy and sci-fi was the most mentioned genre that the participants classed as their favorites which is beneficial to us as we have based our opening  on a thriller film. Secondly, action was also chosen by 40% of participants as it was mentioned four times highlighting that this is also another successful genre that the audience likes. 30% of participants also chose crime as one of their favorite film choices which is relevant to us as our sub-genre is 'crime' underlining that our crime thriller will be successful among the target audience.

7) Undoubtedly, the plot and story line was the main thing that appealed to the audience in order to attract them to come and watch the film, which means that we must apply a unique story line to our film. We have implemented the theme of 'kidnapping' which will hopefully attract the audience. Secondly, the actors and the title of the film got a 20% response each highlighting that these will also be important, for example we have included actors such as Cillian Murphy who is a well known actor. The title 'Round The Bend' I think is appealing as nobody know's what is round the bend until they approach it which immediently builds tension. Only one participant voted that the producer/director appealed which means that they are not that important to the audience.

8) 80% of our participants recognized the production company 'Summit Entertainment' which is really useful as this confirms to us that they are a well classified and reputable company. This makes us more confident to use this production company as the audience known and recognise the company.

9) The final question highlighted to me all of the typical conventions which the audience expect to see. For example, things such as lighting and music are mostly stated which is good as this accentuates that this is the most important factors that the audience look for in the film opening which is something that we should ensure we have. Darkness is also stated a lot meaning that dark colours, mostly connected with the lighting should be relevant as this is what the audience expect to see.

All of this is very important as it shows us what the audience want to see, for example the storyline is the most appealing item, thriller is a popular genre and the codes and conventions should be implemented. This allows us to adapt all of the aspects stated into our film opening.

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