New Line Cinema Logo Analysis

Below is 'New Line Cinemas' production company logo which i have de/connotated.  This therefore has great significance to the viewers in order for them to recognise that the film they are watching is a New Line Cinema production. 

• The blue colour around the film strip to represent the film strip as magnificent, fresh and new. Contrasting the black background which could indicate that everything else is dark and boring compared to the midnight blue which represents e.g. superior film.

• A film strip, of which a film or image used to be imprinted on. This indicates that they are associated or relevant to filming reflecting that they are a film based production company.

• On the right hand side of the image there is a broken off/ disfigured part of the film strip which has been placed over the corner of the strip. This accentuates the possibility of the films being twisted or different compared to other films highlighting unique and different films. 

• In the centre of the logo the text is the name of the production company. The bright white colour contrasts the darker colours in the logo, and larger font making it stand out and un missable on the screen so that viewers see and recognise the company's logo.  

• The sub heading below the company name gives recognition to the superior company that they have merged with. The white writing makes us notice this so that again we recognise this.

Media Institution- New Line Cinema

‘New Line Cinema’ is an American based Production Company, was founded in 1967. The company itself acts as a production company and has a high reputation due to the creativity and innovation that they build their films upon. New Line Cinema has a mass audience that their mainstream films are aimed at worldwide, but also specialize in creating films for a niche audience for audiences to enjoy around the world. Throughout New Line Cinema’s four decade history the production company have produced some of the most successful films in history including the infamous Lord of the Rings trilogy which grossed a combined total of $3billion dollars worldwide.

In 2008 New Line Cinema merged with notorious oligolopy Production Company Warner Bros therefore functioning and maximizing film performance alongside Warner Bros. Yet, giving New Line cinema the advantage of producing, marketing and distributing rights separately.

New Line cinema does not specialize in producing a specific genre film, but instead produces a wide variety of film genre’s that attract a larger mass audience. For example the fantasy genre ‘lord of the rings’ generating billions of dollars in revenue for the company, comedy films such as ‘wedding crashes’ and ‘horrible bosses’ did exceptionally well in cinema grossing over £300 million dollars in box office. The franchise horror sequence ‘final destination’ and nightmare on elm street also brought in a large amount of revenue. New Line Cinema mainstream films budgets were often in between $50million to $100million, with lord of the rings being one of the most expensive New Line Cinema Budgets.  These high budgets determine that the audiences should see a well-made films.

One of New Line Cinema’s genres that they are known for is their Thriller films, for example producing the final destination, history of violence and rush hour.  All of these films are well-known and have done incredibly well for the company expressing the well structured thrillers that the company produces. Linking to my coursework, New Line Cinema’s production of crime thriller sub genre’s, New Line Cinema have also suited this very well, for instance, seven one of most popular crime thriller films grossed over $100milion worldwide. Other crime thriller that New Line cinema have produced include Fraction, Domino and Rush Hour, a well known sequel with a hybrid of thriller, crime and comedy.

New Line Cinema are also distributors, having their own segment of the company called ‘New Line Home Entertainment’ giving them the right to sell DVD’s under their own name and have the license. Up until 2009, ‘Alliance films’, and the UK’s ‘Entertainment Film Distributors’ have been sold license authority to sell the films off to theaters and cinema’s around the world for a percentage of profits.