Media Institution- New Line Cinema

‘New Line Cinema’ is an American based Production Company, was founded in 1967. The company itself acts as a production company and has a high reputation due to the creativity and innovation that they build their films upon. New Line Cinema has a mass audience that their mainstream films are aimed at worldwide, but also specialize in creating films for a niche audience for audiences to enjoy around the world. Throughout New Line Cinema’s four decade history the production company have produced some of the most successful films in history including the infamous Lord of the Rings trilogy which grossed a combined total of $3billion dollars worldwide.

In 2008 New Line Cinema merged with notorious oligolopy Production Company Warner Bros therefore functioning and maximizing film performance alongside Warner Bros. Yet, giving New Line cinema the advantage of producing, marketing and distributing rights separately.

New Line cinema does not specialize in producing a specific genre film, but instead produces a wide variety of film genre’s that attract a larger mass audience. For example the fantasy genre ‘lord of the rings’ generating billions of dollars in revenue for the company, comedy films such as ‘wedding crashes’ and ‘horrible bosses’ did exceptionally well in cinema grossing over £300 million dollars in box office. The franchise horror sequence ‘final destination’ and nightmare on elm street also brought in a large amount of revenue. New Line Cinema mainstream films budgets were often in between $50million to $100million, with lord of the rings being one of the most expensive New Line Cinema Budgets.  These high budgets determine that the audiences should see a well-made films.

One of New Line Cinema’s genres that they are known for is their Thriller films, for example producing the final destination, history of violence and rush hour.  All of these films are well-known and have done incredibly well for the company expressing the well structured thrillers that the company produces. Linking to my coursework, New Line Cinema’s production of crime thriller sub genre’s, New Line Cinema have also suited this very well, for instance, seven one of most popular crime thriller films grossed over $100milion worldwide. Other crime thriller that New Line cinema have produced include Fraction, Domino and Rush Hour, a well known sequel with a hybrid of thriller, crime and comedy.

New Line Cinema are also distributors, having their own segment of the company called ‘New Line Home Entertainment’ giving them the right to sell DVD’s under their own name and have the license. Up until 2009, ‘Alliance films’, and the UK’s ‘Entertainment Film Distributors’ have been sold license authority to sell the films off to theaters and cinema’s around the world for a percentage of profits.