Below is 'Summit Entertainment' production company logo, which i have de/connontated. This therefore has great significance to the viewers i order for them to recognize that the film they are watching is Summit Entertainment production.
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The dark background connotes to the audience
that the company create themes that are dark and spooky. This underlines that
the film could be potentially associated with the genres of thriller or horror.
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The text of ‘Summit’ stands our due to the large
font which signifies that they are superior and have wealth. This connotes that
they want the audience to think of them as a powerful production company.
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The outline of a mountain is used as the
trademark. This connotes to the audience that the company are a ‘high’ as a
mountain in the context that they are the ‘top’ film company and are better
than competitors.
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The blue shade in the trademark ‘mountain
outline’ represents that they are fresh and new with film productions and could
also connote their intensity.
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The use of the black background and white text
could represent the use of good and bad binary oppositions and also help the
blue to emphasis the superior fresh company that they are.
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