Friday 12 October 2012

Summit Entertainment Logo Analysis

Below is 'Summit Entertainment' production company logo, which i have de/connontated. This therefore has great significance to the viewers i order for them to recognize that the film they are watching is Summit Entertainment  production. 




-          The dark background connotes to the audience that the company create themes that are dark and spooky. This underlines that the film could be potentially associated with the genres of thriller or horror.

-          The text of ‘Summit’ stands our due to the large font which signifies that they are superior and have wealth. This connotes that they want the audience to think of them as a powerful production company.

-          The outline of a mountain is used as the trademark. This connotes to the audience that the company are a ‘high’ as a mountain in the context that they are the ‘top’ film company and are better than competitors.

-          The blue shade in the trademark ‘mountain outline’ represents that they are fresh and new with film productions and could also connote their intensity.

-          The use of the black background and white text could represent the use of good and bad binary oppositions and also help the blue to emphasis the superior fresh company that they are. 

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